Does my website support schema markup?

What schema markup options are available, which plans include them, and how to request them.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

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Overview

Schema markup — also called structured data or JSON-LD structured data — is code added to your website that helps search engines and AI-powered search tools better understand your content. Two schema types, BlogPosting and RealEstateListing, are available on any plan and can be requested through our support team. Additional schema types beyond these two are available exclusively on the All In plan, where a dedicated SEO specialist implements them on your behalf. You can also implement any schema type yourself using Google Tag Manager, available on any plan.

Note: Schema markup isn't added to your site automatically on any plan — it must be requested or implemented, whether through our support team, your SEO specialist, or Google Tag Manager. It also isn't visible on your website; it runs behind the scenes and communicates directly with search engines and AI-powered search tools.

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Schema markup video walkthrough

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Schema markup options

Your website supports schema markup (structured data) in three ways:

• BlogPosting and RealEstateListing schema — These two schema types can be added to your Blog Details and Property Details pages on any plan. Contact our support team to request them; a request to our SEO team isn't necessary.
• Additional schema types (All In plan only) — On the All In plan, your dedicated SEO specialist can implement schema types beyond BlogPosting and RealEstateListing — such as RealEstateAgent or FAQ schema — on your behalf.
• Self-service via Google Tag Manager — Available on any plan. You can implement any schema type yourself, including BlogPosting, RealEstateListing, or any other type, using Google Tag Manager.

Note: Schema markup cannot be added to agent subdomains on the Presence® Platform due to platform restrictions. SEO for agent sites on subdomains is determined by the brokerage's setup for each agent's area.

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How to request BlogPosting or RealEstateListing schema

BlogPosting and RealEstateListing schema are available on any plan but aren't added automatically. Contact our support team and let them know which one you'd like added — Blog Details, Property Details, or both — and we'll apply it to the relevant page template on your site. This request does not need to go through our SEO team.

• Live chat via the Presence® Platform (fastest)
• Email: support@luxurypresence.com
• Phone: 310-955-1077, option 2 (Monday–Friday, 8:00 AM–8:00 PM ET)

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How to request additional schema types (All In plan)

Schema types beyond BlogPosting and RealEstateListing — such as RealEstateAgent or FAQ schema — are only implemented on your behalf on the All In plan. If you're on the All In plan, reach out to your Client Success Manager to loop in your SEO specialist and discuss which schema types make sense for your site. Your SEO specialist will handle implementation and testing on your behalf.

If you're not on the All In plan, you can still add these schema types yourself using Google Tag Manager.

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How to add schema markup via Google Tag Manager

You can implement any schema type yourself using Google Tag Manager — available on any plan. This requires a GTM account set up for your website and familiarity with JSON-LD schema format.

1. Write your schema markup in JSON-LD format.
2. In GTM, create a new Custom HTML tag.
3. Paste your schema code into the tag, with the type attribute set to application/ld+json.
4. Set the tag to fire on the appropriate pages.
5. Preview, test, and publish the GTM container.
6. Verify using Google's Rich Results Test.

Once published, your schema markup is live on the specified pages.

Note: Luxury Presence does not support GTM tag configuration — you're responsible for creating and maintaining the schema code.

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How to verify schema is working

After schema has been added to your site — whether by our team, your SEO specialist, or through GTM — follow these steps to confirm it's set up correctly:

1. Go to Google's Rich Results Test.
2. Enter the URL of the page where schema was added.
3. Click Test URL.

If the schema is valid, you'll see which rich result types are detected. If there are errors or warnings, the tool will tell you what needs to be fixed.

Note: Even after schema is validated, it can take days to weeks for Google to crawl the page and begin displaying rich results. Not all schema types are guaranteed to generate rich results.

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FAQs