How to create and manage Google Business Profile posts

How to use Google Business Profile posts to promote listings, events, blogs, and announcements.

Overview

Google Business Profile posts help local clients discover your listings, open houses, blog content, and expertise. Posts appear in your GBP search results and can include photos, videos, descriptions, and calls to action.

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Types of posts

Updates

Use Update posts to share content from your website or announce achievements:

• Listings — highlight new, featured, or recently sold properties. Update or remove listing posts promptly if a property's status changes
• Blogs — share a brief excerpt or key takeaway from a blog post on your site
• Neighborhoods — highlight community amenities, lifestyle features, or relocation information
• Announcements — share real estate news, accomplishments, or business updates

Events

Use Event posts to promote open houses, broker tours, or community events. Include dates, times, and a relevant call to action.

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How to create a post

1. Log in to your Google Business Profile at google.com/business.
2. Navigate to Posts and click Add Post.
3. Choose Update or Event.
4. Add the relevant details — title, dates, description, photos or videos, and an action button.
5. Click Publish. Google will review the post for compliance before it goes live.

To check the status of your post, go to Posts → All Posts.

Tip: Add a Learn More button linking to the dedicated listing, neighborhood, or blog page on your website. You can also use a Call Now button as a direct call to action.

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FAQs