How to format a page path for new pages in Presence®

Best practices for naming and formatting page paths when creating new pages in the Website Builder.

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Overview

A page path is the portion of a URL that comes after your domain name — for example, in yourdomain.com/about-us, the page path is /about-us. Page paths are set when you create a new page in the Website Builder and affect both SEO and how visitors find your content.

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Formatting rules

• Use hyphens to separate words — /about-us not /about us
• Use lowercase letters only — avoids case sensitivity issues across browsers
• No special characters — avoid @, #, &, or other symbols
• Keep it short — shorter paths are easier to read, share, and remember
• Be descriptive — the path should reflect the page's content at a glance

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Examples

Page	Path
About page	/about-us
Neighborhoods page	/neighborhoods
Specific neighborhood	/bel-air
Property landing page	/lagunavillas
Blog	/blog

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FAQs

Does the page path affect SEO?

Yes. Page paths are part of your URL structure, which search engines use to understand page content. A descriptive, clean path can support rankings — for example, /beverly-hills-homes signals relevance to that search term better than /page-2.

Can I change a page path after it's been published?

Yes, but changing a published page's path breaks any existing links to that URL. If you change a path, set up a redirect from the old URL to the new one. See [How to create page redirects in Presence®] and [How to troubleshoot and fix 404 errors on your Presence® website].

Where do I set the page path in Presence®?

The page path is set in the Page Settings when you create a new page in the Website Builder. See [How to access the Website Builder in Presence®] to get started.