Which Follow Up Boss integration should I use?

How to choose between the Direct API integration and Zapier when connecting Follow Up Boss to your website.

Overview

There are two ways to connect Follow Up Boss (FUB) to your website — Direct Integration using your FUB API key, and Zapier Integration for more customized workflows. The right choice depends on how much customization you need.

Note: There's also a separate Follow Up Boss Import integration, which serves a different purpose — pulling leads from Follow Up Boss into your AI CRM, rather than sending your website leads to Follow Up Boss. See How to set up the Follow Up Boss Import integration if that's what you're looking for.

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Comparison at a glance

	Direct Integration	Zapier Integration
Setup difficulty	Simple — API key only	More involved — requires setup across LP, Zapier, and FUB
Visible in LP dashboard	Yes	No
Lead tagging	Basic — all leads get the same tag	Advanced — custom tags supported
Filter by form or source	Not supported	Supported
Two-way assignment sync	Not supported directly (available via the separate FUB Import integration)	Not supported
CRM flexibility	Follow Up Boss only	Most CRMs supported by Zapier
Best for	Simplicity and reliability	Custom workflows and advanced routing

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Direct Integration

The fastest and simplest option — copy your FUB API key into the Presence® Platform and leads sync automatically.

Works well for:

• Straightforward lead routing with no customization needed
• Clients who want a low-maintenance, reliable connection

Limitations:

• All leads receive the same tag
• Cannot filter leads by form, page, or source
• Custom tags and routing rules are not supported

See How to connect Follow Up Boss for setup instructions.

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Zapier Integration

A more flexible option that supports custom tags, filtering, and multi-step workflows.

Works well for:

• Clients who need custom tagging or routing based on form, page, or campaign
• Clients using a CRM not directly supported by Luxury Presence
• Complex, multi-step lead workflows

Limitations:

• More technical to set up — requires configuration across LP, Zapier, and FUB
• Does not appear in the LP dashboard integrations page
• May require a paid Zapier plan for advanced features
• More points of failure and longer debugging time

See How to connect your CRM to your website using Zapier for setup instructions.

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FAQs

Which integration should I use if I just want leads to go to FUB automatically?

Use the Direct Integration — it's the simplest setup and works reliably for straightforward lead syncing.

Can I switch from Direct to Zapier later?

Yes. You can set up a Zapier integration at any time. If you're already using the Direct Integration, contact our support team before switching to avoid duplicate lead routing.

Do I need a paid Zapier account?

Basic Zaps may work on a free plan, but advanced features like multi-step workflows, filters, and premium app connections typically require a paid Zapier plan.

Who do I contact if I need help choosing or setting up an integration?

Contact your Customer Success Manager or our support team:

• Live chat via the Presence® Platform (fastest)
• Email: support@luxurypresence.com (general) / billing@luxurypresence.com (billing)
• Phone: 310-955-1077, option 2