Which testimonial element should I use in the Presence® Website Builder?

A guide to choosing the right testimonial element for your website — organized by what you're trying to accomplish.

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Overview

The Presence® Website Builder includes several testimonial elements in different formats and layouts. All testimonial elements work on any page type. This article describes what each one does and when to use it.

For instructions on adding a testimonial element to your page, see [How to add testimonial elements to your Presence® website].

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Testimonial elements

Testimonial Grid

A grid layout displaying multiple testimonials with client names, photos, and quotes in a clean, organized multi-column format. Use on your homepage or a dedicated testimonials page when you have shorter quotes that work well in a side-by-side layout.

Testimonial List

A vertical list format for displaying testimonials in a single-column stack. Use when your testimonials are longer and more detailed — list format gives each review more space to breathe than a grid.

Testimonial List with Initials

A vertical list format that displays client initials instead of photos. Use when clients prefer privacy, haven't provided photos, or you want a clean, text-focused presentation.

Featured Testimonials

A curated display of hand-selected testimonials. Use on your homepage hero section or other prominent areas where you want to showcase your strongest reviews rather than displaying all testimonials automatically.

Featured Testimonials with Initials

The same hand-selected featured display as Featured Testimonials, but showing client initials instead of photos. Use when you want the curated Featured Testimonials format but clients prefer not to share their photos.

Open House Testimonial Grid

A testimonial grid specifically designed for open house visitor feedback. Use if you regularly host open houses and collect feedback from visitors — it surfaces those comments separately from your general client testimonials.

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Choosing the right element

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FAQs

What's the difference between Testimonial Grid and Testimonial List?

Testimonial Grid displays testimonials in a multi-column grid layout — better for shorter quotes. Testimonial List displays testimonials in a vertical single-column stack — better for longer, more detailed reviews that need more space.

When should I use initials instead of photos?

Use an initials-based element when clients prefer privacy, haven't provided a photo, or you don't have professional-quality images. Real client photos add authenticity, but initials are a clean and professional alternative.

What's the difference between Featured Testimonials and Testimonial Grid?

Featured Testimonials lets you hand-pick which testimonials appear — use it when you want to control exactly which reviews visitors see first, typically on your homepage. Testimonial Grid displays testimonials automatically from your CMS — use it on a dedicated testimonials page where showing your full collection makes sense.

Can I use testimonials from Zillow or Google on my website?

Yes, but you must get written permission from the client and manually enter the testimonial in Content → Testimonials. Don't copy reviews without permission.

How many testimonials should I display on a page?

It depends on the page and element. A homepage typically shows 3–6 featured testimonials to give visitors a quick sense of social proof. A dedicated testimonials page can display 10–20 or more.