Agent subdomains in Presence®: frequently asked questions

Everything you need to know about agent subdomain sites — how they work, what's included, and how they compare to fully branded agent sites.

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Overview

Agent subdomains give real estate professionals a personalized landing page hosted on their brokerage's main domain — for example, agentname.brokeragename.com. They offer a strong digital presence with lead capture, MLS listings, and personalized branding, without the cost or complexity of a fully branded site.

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FAQs

What is an agent subdomain site?

An agent subdomain is a single-page landing site hosted on a subdomain of your brokerage's main website. It gives agents a dedicated web presence — complete with lead capture, MLS listings, and personalized content — while reinforcing the brokerage's brand through the URL and global navigation.

What are the benefits of agent subdomain sites?

• Attract and retain agents — demonstrate your brokerage's investment in agent growth and take the cost and maintenance of an online presence off agents' plates
• Strengthen brokerage branding — agents build their personal brand while every visitor sees the brokerage URL and navigation
• Lead generation — includes IDX search, automatically synced MLS listings, and targeted lead capture
• Cost — significantly less expensive than a fully branded agent site

What's included with an agent subdomain site?

• Brokerage branding applied consistently across every agent subdomain
• IDX property search so visitors can browse listings directly on the agent's page
• Lead routing to automatically direct incoming leads to the appropriate agent

How is an agent subdomain different from a fully branded agent site?

How is an agent subdomain different from an agent detail page?

Agent subdomains offer significantly more flexibility than standard agent detail pages. Agents can customize layouts, add unique content blocks (video, stats, custom forms, galleries), and create a more immersive branded experience. Agent detail pages are static sections within the main brokerage site with limited customization.

What can agents customize on their subdomain?

Using the Presence® Platform, agents can:

• Add video headers, lead capture forms, and photo galleries
• Insert elements from the website builder — media, stats, press, forms, and more
• Embed a home search experience
• Edit content and layout at any time
• Access their own leads (but not other agents' leads within the brokerage)

Can an agent use a personal domain instead of a subdomain URL?

Subdomain sites must be hosted on the main brokerage URL. However, a personal domain can be forwarded to the subdomain — visitors who go to the agent's personal domain will be redirected to the subdomain automatically.

Can agents add blogs or neighborhood pages to their subdomain?

No. Agent subdomains are single-page landing sites and do not support additional pages like blogs or neighborhood guides. Agents who want to publish ongoing content should consider a fully branded site. See [Can I add more pages to my agent subdomain in Presence®?].

Can agents edit their subdomain after it's live?

Yes. Agents have full control over their landing page through the Presence® Platform at any time — reordering sections, updating images or video, and adding new compatible elements.

Are there SEO advantages to agent subdomains?

Agent subdomains are optimized to rank well for the agent's name and local searches. However, the broader SEO benefit tends to support the brokerage's domain authority rather than the individual agent. Agents can run their own digital ad campaigns linking to their subdomain. Luxury Presence marketing packages are only available to agents with independent branded sites.

How can I set up an agent subdomain?

Agent subdomains are created and managed exclusively by the Luxury Presence team. Customers cannot set up these subdomains directly. To request an agent subdomain, you need to contact the Luxury Presence team and specify the agents for whom the subdomains are required. If you have further questions or need assistance with setting up agent subdomains, please reach out to the Luxury Presence support team.