What should I know about managing my Google Business Profile?

Answers to the most common questions about managing your Google Business Profile with Luxury Presence.

---

FAQs

How do I give Luxury Presence access to manage my Google Business Profile?

Connect your Google Business Profile directly through your dashboard:

1. Navigate to the Presence® Platform.
2. Click your name or initials in the bottom left-hand corner of the screen.
3. Select Settings from the menu.
4. Click Connected Accounts, then connect your Google Business Profile.

Make sure you're signed into a Google account with Owner-level access when connecting. Once connected, our team will receive an invite automatically. See How to Connect and Verify Your Google Business Profile for the full walkthrough. Once access is granted, Luxury Presence will align your business information, optimize keywords, update service areas, and make additional SEO enhancements to your profile.

Is there a cost to create or manage a Google Business Profile?

No. Creating, verifying, and managing a Google Business Profile is completely free.

What if my business already exists on Google but I didn't create it?

You can claim an existing listing rather than creating a new one. Visit Google Business Profile and search for your business — if it already appears, select it and follow the steps to claim and verify ownership.

Why aren't my GBP reviews showing up?

Google's automated spam detection systems can flag or remove legitimate reviews. Common reasons include:

• The same review content appears on another site (such as a testimonials page)
• The review resembles others that have been marked as spam
• New GBP profiles may experience delays — reviews typically take 1–2 weeks to appear

Even previously visible reviews can be removed if Google determines they violate its policies. For more information, see Google's Review Policy.

Why isn't my GBP or website showing up when I Google my name?

SEO is a gradual process, especially for new websites and Google Business Profiles. It typically takes several months to see noticeable improvements in rankings. With an active SEO strategy in place, optimization is ongoing and focused on improving visibility in both GBP and organic search results.

Can I transfer reviews between Google Business Profiles?

No. Google does not allow reviews to be transferred between profiles — reviews are tied to the specific business or location where they were left. If you've moved or rebranded, ask satisfied clients to leave new reviews on your updated profile.

Can I add social media links to my Google Business Profile?

Yes. Google Business Profile has a dedicated section for social media links including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.

To add them: Edit Profile → Contact → Social Profiles.

Can I sync Zillow or Facebook reviews to my GBP?

No. Google does not support importing or syncing third-party reviews from platforms like Zillow, Facebook, or Yelp. Any similar content that appears on GBP does so at Google's discretion — not by user control. If you have strong reviews on other platforms, encourage clients to leave new, unique reviews directly on your GBP.

How often should I update my Google Business Profile?

Aim to post updates, offers, or events at least once a week and respond to reviews and questions promptly. Active profiles signal to Google that your business is engaged and trustworthy, which can positively influence rankings.

What are Google Posts and how do they help?

Google Posts are short updates — announcements, offers, events, or blog posts — that appear in your GBP search results. They help engage potential customers with fresh content and can include calls to action like "Book Now" or "Learn More." Posting regularly can improve your visibility and click-through rates.

Why does Google require documentation for my business name?

Google requires official documentation to verify your business name and prevent fraudulent profiles. Accepted documents include:

• Official LLC registration
• DBA (Doing Business As) or fictitious name registration
• Other legal business entity documentation

If you don't have documentation:

• Option A: Register your business or team name as an LLC or DBA
• Option B: Each agent sets up their own individual GBP (note: this requires a separate SEO service tier, since each GBP must have matching local citations)

Important: If your license name doesn't match the name you want on your GBP — for example, a maiden name, nickname, or working name — Google may require documentation to approve the variation.

Can I keep my current business name?

Yes. Luxury Presence respects your preference to retain your existing business name. We can proceed with all other SEO optimizations without making any changes to your name.

What if Homes.com is the current owner of my GBP?

If your Google Business Profile is currently owned by Homes.com (formerly Homesnap), contact them to request a transfer of primary ownership to you. Once you have ownership, connect your profile through Settings → Connected Accounts as described in the first FAQ above.

Who do I contact if I need help with my Google Business Profile?

Contact our support team:

• Live chat in the Presence® Platform (fastest)
• Email: support@luxurypresence.com
• Phone: 310-955-1077, option 2