How to generate a Google Business Profile review link

How to find and share your GBP review link so clients can leave you a Google review in one click.

Overview

Sharing a direct review link makes it easy for clients to leave a Google review without having to search for your profile. You can include the link in thank-you emails, after-sale follow-ups, or anywhere you communicate with clients.

How to find your review link

From Google Search:

1. Search for your business name on Google.
2. Open your Business Profile.
3. Click Ask for reviews to generate and copy your review link.

From Google Maps:

1. Open Google Maps and find your business profile.
2. Go to Customers → Reviews → Get more reviews.
3. Copy the link to share with clients.

Best practices for getting more reviews

• Make it easy — share the direct link in emails, texts, or any client touchpoint. The fewer steps, the more likely clients will leave a review
• Ask at the right moment — timing matters. Request reviews shortly after a closing or a positive interaction while the experience is fresh
• Reply to all reviews — responding to both positive and negative reviews signals to potential clients that you're engaged and trustworthy. See [How to respond to Google Business Profile reviews by star rating in Presence®]
• Don't offer incentives — Google's guidelines prohibit offering gifts, discounts, or other rewards in exchange for reviews

FAQs

Where does my review link take clients?

The link opens a Google review form directly for your business — clients just need a Google account to leave a review.

Can I use this link in marketing materials?

Yes. Add it to email signatures, newsletters, printed materials, or anywhere you communicate with past clients.

What if a review violates Google's guidelines?

You can flag a review for removal if it violates Google's posting policies. For more on managing your GBP reviews, see [Google Business Profile: frequently asked questions].