How to install the Follow Up Boss tracking pixel on your website

How to add the Follow Up Boss pixel to your website to track lead activity and form submissions.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

Overview

Installing the Follow Up Boss tracking pixel on your website enables detailed lead activity tracking — including form submissions, property views, page visits, and live visitor status indicators.

Note: The Follow Up Boss pixel only works if you have an active Follow Up Boss account. If you don't use FUB, consider alternative tracking options such as Facebook Pixel, Adroll, or Adwerx, or contact your CRM provider about their tracking pixel options.

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Follow Up Boss pixel video walkthrough

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How to install the pixel

1. Navigate to the Presence® Platform.
2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
3. Click the three-dots icon in the top-right corner next to Edit.
4. Select Site Settings from the dropdown.
5. Click Tracking IDs.
6. Paste your Follow Up Boss Pixel ID in the dedicated field.
7. Click Save.

How to verify the pixel is installed

1. Navigate to the Presence® Platform.
2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
3. Click the three-dots icon → Site Settings → Tracking IDs.
4. Check the Follow Up Boss Tracking ID field — if it's filled in, the pixel is active.

What the pixel tracks

Feature	What it does
Lead generation	Every form submission sends lead data directly to Follow Up Boss
User activity tracking	Records saved properties, page visits, and user interests in the Website Activity tab in FUB
Live status indicators	A green dot shows when a visitor is currently active on your site
Call-to-action widget	Displays a call or text button tied to your FUB number on desktop and mobile

Example: A visitor fills out a contact form → they're added to Follow Up Boss → you can see which listings they viewed and which campaign brought them in.

FAQs