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How to install the Follow Up Boss tracking pixel on your website

  • Jul 14, 2026
  • Knowledge

Title
How to install the Follow Up Boss tracking pixel on your website
URL Name
How-to-install-the-Follow-Up-Boss-tracking-pixel-on-your-Presence-website
Answer

How to install the Follow Up Boss tracking pixel on your website

How to add the Follow Up Boss pixel to your website to track lead activity and form submissions.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

Overview

Installing the Follow Up Boss tracking pixel on your website enables detailed lead activity tracking — including form submissions, property views, page visits, and live visitor status indicators.

Note: The Follow Up Boss pixel only works if you have an active Follow Up Boss account. If you don't use FUB, consider alternative tracking options such as Facebook Pixel, Adroll, or Adwerx, or contact your CRM provider about their tracking pixel options.

How to install the pixel

  1. Navigate to the Presence® Platform.
  2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
  3. Click the three-dots icon in the top-right corner next to Edit.
  4. Select Site Settings from the dropdown.
  5. Click Tracking IDs.
  6. Paste your Follow Up Boss Pixel ID in the dedicated field.
  7. Click Save.

How to verify the pixel is installed

  1. Navigate to the Presence® Platform.
  2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
  3. Click the three-dots icon → Site Settings → Tracking IDs.
  4. Check the Follow Up Boss Tracking ID field — if it's filled in, the pixel is active.

What the pixel tracks

FeatureWhat it does
Lead generationEvery form submission sends lead data directly to Follow Up Boss
User activity trackingRecords saved properties, page visits, and user interests in the Website Activity tab in FUB
Live status indicatorsA green dot shows when a visitor is currently active on your site
Call-to-action widgetDisplays a call or text button tied to your FUB number on desktop and mobile

Example: A visitor fills out a contact form → they're added to Follow Up Boss → you can see which listings they viewed and which campaign brought them in.

FAQs

Do I need a Follow Up Boss account to use the pixel?

Yes. The pixel only works if you have an existing Follow Up Boss account. If you don't use FUB, contact your CRM provider about tracking pixel options, or use an alternative like Facebook Pixel, Adroll, or Adwerx.

Where do I find my Follow Up Boss Pixel ID?

Your Pixel ID is available in your Follow Up Boss account settings. Contact Follow Up Boss support if you need help locating it.

What's the difference between the FUB pixel and the main FUB integration?

The main FUB integration syncs leads and assignments between the two platforms. The pixel adds website tracking — capturing visitor behavior, form submissions, and activity data in Follow Up Boss regardless of whether a lead is already in the system.

How do I contact Luxury Presence support about the Follow Up Boss pixel?

If you run into an issue installing or verifying the Follow Up Boss pixel that isn't covered here, you can contact our support team: