How to change your website domain name in Presence®

How to request a domain name change and what to consider before making the switch.

Overview

Changing your domain name affects your website's branding, SEO performance, and link equity. The process requires coordination with Luxury Presence — our team handles DNS changes on your behalf.

How to request a domain change

Step 1: Contact our support team

Email support@luxurypresence.com with the following:

• Your current domain name
• Your new domain name
• Your domain registrar (e.g., GoDaddy, Squarespace, Namecheap)

Step 2: Grant delegate access to your registrar

To allow our team to update your DNS records, grant delegate access to your registrar account. See the relevant article for your provider:

If your registrar isn't listed, contact our support team for guidance.

Step 3: DNS updates

Our team will manage the necessary DNS changes via Cloudflare. DNS propagation can take up to 48 hours to complete.

SEO considerations before changing your domain

A domain change is a significant SEO event. Cross-domain migrations — where both the host and domain change — effectively create a new site and can cause ranking drops and loss of link equity.

Risks to be aware of:

• Reduced search engine trust for the new domain, potentially causing a drop in rankings and traffic
• Broken links and reduced authority if redirects are not properly implemented
• Rebuilding domain authority can take months of focused SEO work

Best practices if you proceed:

• Preserve your URL structure — keep paths as similar as possible to minimize disruption
• Implement 301 redirects — redirect all old URLs to the corresponding new ones to retain SEO equity. See [How to create page redirects in Presence®]
• Monitor traffic and indexation — use Google Search Console to track performance and resolve crawl errors. See [Getting started with Google Search Console]
• Reinstall GA4 and reverify Google Search Console — set up tracking for the new domain and update your sitemap. See [How to connect Google Analytics to your website in Presence®]
• Run a post-migration SEO audit — check for broken links and confirm all redirects are functioning correctly

FAQs

Can I change my domain myself?

No. Domain changes require DNS updates that are managed by Luxury Presence via Cloudflare. Contact our support team to initiate the process.

How long does a domain change take?

DNS propagation takes up to 48 hours after our team makes the changes. Most sites update sooner.

Will changing my domain affect my SEO?

Yes — potentially significantly. Review the SEO considerations section above before proceeding. If SEO performance is a priority, discuss the timing and approach with your Client Success Manager before making the change.