How to connect Google Analytics to your website

How to add your GA4 or Universal Analytics tracking ID to your website.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

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Overview

Adding your Google Analytics tracking ID to your website lets you track traffic, user behavior, and site performance directly in your Google Analytics account. These same steps also work for a property website — see the note in Step 2.

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Step 1: Find your tracking ID

For GA4 properties:

1. Sign in to Google Analytics.
2. Go to Admin → Property → Data Streams.
3. Click your web data stream and copy the Measurement ID — it starts with G-.

For Universal Analytics (UA) properties:

1. Sign in to Google Analytics.
2. Go to Admin → Property Settings.
3. Copy the Tracking ID — it starts with UA-.

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Step 2: Add the tracking ID in the Presence® Platform

1. Navigate to the Presence® Platform.
2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
3. Click the three-dots icon in the top navigation bar next to Edit.
4. Select Site Settings from the dropdown.
5. Click Tracking IDs in the left-hand panel.
6. Paste your tracking ID into the Client Tracking ID field.
7. Click Save.

Note: These steps also work for a property website. Select the property website (instead of your main website) in step 2, and enter its own tracking ID in that property website's Site Settings. A property website's Client Tracking ID is separate from your main website's — it must be added individually to each property website you want to track.

Tip: Make sure there are no extra spaces before or after the ID when pasting.

Note: It may take up to 24 hours for data to start appearing in your Google Analytics dashboard.

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FAQs