What's included in the Scale plan

Aug 21, 2026
Knowledge

Title

What's included in the Scale plan

URL Name

What-s-included-in-the-Scale-plan

Answer

What's included in the Scale plan

Everything you need to grow your pipeline, automate lead nurture, and support a larger team — with retargeting ads, Social Media Management, and 1:1 success support included.

Overview

The Scale plan is built for established agents and teams who are ready to invest in automated pipeline growth and expanded team infrastructure. It includes a professionally designed website, AI CRM, client engagement tools, hyperlocal content and SEO, paid advertising with retargeting on Google and Meta, AI lead nurture via SMS, done-for-you Social Media Management, and 1:1 success and support. Scale supports up to 10,000 contacts and up to 10 users.

Key benefits

Get online fast with a professionally designed, SEO-ready real estate website
Capture and convert leads with built-in lead capture features and IDX property search
Manage up to 10,000 contacts with AI-powered organization, scoring, and Smart Actions
Build your market reputation with weekly hyperlocal blog content and automated SEO pages
Generate and retarget leads with listing ads, lead gen ads, and retargeting on Google and Meta
Automate lead follow-up with AI lead nurture via SMS — up to 200 conversations/month
Grow your social presence with done-for-you Social Media Management
Deliver a branded client experience with collaborative search, CMAs, and homeowner reports
Scale your team with support for up to 10 users and agent sub-domains
Get dedicated guidance with 1:1 success and support

What's included in Scale

Real estate website

Professionally designed website
MLS integration and IDX property search
SEO-ready site architecture
Content and site management tools
Lead capture and conversion features

SEO and content

Ongoing technical website optimization
Weekly hyperlocal blog posts
Automated SEO pages
Google Business Profile management

Paid ads management

Listing ads
Lead generation ads
Retargeting ads on Google and Meta
Managed ad spend up to $5,000/month
In-platform analytics
Editing and approval workflow

Note: Ad spend is billed separately and goes directly to Google or Meta — it is not included in your plan fee.

Social Media Management

Done-for-you content calendar
On-brand social posts
Editing and approval workflow

AI lead nurture

Instant SMS response to incoming leads
Lead qualification
Live handoff to agent
Up to 200 AI-managed conversations per month

AI CRM

Up to 10,000 contacts
Smart lists and auto-organization
Contact research and data intelligence
Lead scoring and signals
Smart Actions
CRM integrations

Listing alerts and homeowner reports

Branded portal for clients
Home equity tracking
Local market activity feed
Home value alerts
Listing alerts

Team management

Up to 10 users, each with their own agent sub-domain
Additional agent seats available for $50/month per agent — each additional seat also includes an agent sub-domain

Client tools

Collaborative search — home search, client comments, private listings, and activity feed
CMA presentations — buyer and seller presentations with brand controls
Luxury Presence Mobile App — client collaboration, listings, and platform connection

Onboarding and support

Website onboarding and launch
Uptime monitoring and ongoing security updates
24/7 chat and email support
Phone support
1:1 success and support

What's not included in Scale

The following features are available as add-ons or on higher-tier plans:

AI lead nurture above 200 conversations/month — All In includes up to 500 conversations/month
Managed ad spend above $5,000/month — All In supports up to $10,000/month
Premium SEO and AI search program — available on All In only
Dedicated SEO specialist — available on All In only
Up to 50,000 contacts — available on All In only
Up to 20 users included by default — available on All In only (though additional seats can be purchased on Scale for $50/month per agent)
Branded mobile app included by default — available as a paid add-on on Scale; included by default on All In

FAQs

What is the Scale plan best for?

The Scale plan is designed for established agents and teams who are ready to expand their reach with larger ad budgets, automated lead nurture via SMS, and done-for-you social media — while supporting a growing team of up to 10 users.

How many contacts and users does Scale include?

Scale includes up to 10,000 contacts in the AI CRM and supports up to 10 users.

Can I add more than 10 users on Scale?

Yes. Additional agent seats are available for $50/month per agent, and each additional seat includes an agent sub-domain.

How does AI lead nurture work on Scale?

The AI lead nurture feature automatically responds to incoming leads via SMS, qualifies them through conversation, and hands off live leads to the agent. Scale includes up to 200 AI-managed conversations per month.

Is Social Media Management included in Scale?

Yes. Social Media Management is fully included in the Scale plan at no additional cost, including a done-for-you content calendar, on-brand social posts, and an editing and approval workflow.

Is the advertising budget included in my plan fee?

No. Your plan covers the tools, management, and optimization for running ads. The actual ad spend goes directly to Google or Meta and is billed separately. The Scale plan supports managed ad budgets up to $5,000/month.

Can I add a branded mobile app to my Scale plan?

Yes. A white-labeled branded mobile app is available as a paid add-on on Scale. It is included by default on the All In plan.

Can I upgrade from Scale to All In?

Yes. You can upgrade to All In at any time without restarting your annual term or paying an additional setup fee.

Who can I contact if I need help?

Live chat via the Presence® Platform (fastest)
Email: support@luxurypresence.com
Phone: 310-955-1077, option 2 (Monday–Friday, 6:00 AM–6:00 PM PT)