Does Presence® support schema markup implementation?

What schema markup options are available, which plans include them, and how to get them set up.

 

What is schema markup?

Schema markup is code added to your website that helps search engines better understand your content. It can lead to enhanced search results, which can increase your visibility and click-through rates.

You don't see schema markup on your website. It runs behind the scenes and communicates directly with search engines and LLMs.

How schema is supported in Presence®

Presence® supports schema markup in a few ways, depending on your plan:

• Built-in page schema — Schema for your blog and property pages is available on all plans. Contact our support team to have them added to your site.

• Custom schema through your SEO specialist — If your plan includes a dedicated SEO specialist, they can implement additional schema types (like RealEstateAgent) on your behalf.

• Self-service via Google Tag Manager — On any plan, you can add any schema type yourself using Google Tag Manager.

Additionally, schema markup cannot be added to agent subdomains on the Luxury Presence platform due to platform restrictions. SEO for agent sites on subdomains is determined by the brokerage's setup for each agent's area, rather than by adding custom schema to individual subdomains.

How to request built-in page schema

Blog Details and Property Details page schema are available on all plans. Contact our support team and let them know which one you'd like added, and we'll apply it to the relevant page template on your site.

• Live chat in the Presence® Platform (fastest)

• Email: support@luxurypresence.com

• Phone: 310-955-1077, option 2

How to request custom schema from your SEO specialist

If your plan includes a dedicated SEO specialist, reach out to your Client Success Manager to discuss which schema types make sense for your site. They'll handle implementation and testing on your behalf. Common examples include RealEstateAgent and FAQ schema.

How to add custom schema via Google Tag Manager

You can implement any schema type yourself using Google Tag Manager — available on any plan. This requires a GTM account set up for your website and familiarity with JSON-LD schema format.

High-level steps:

1. Write your schema markup in JSON-LD format

2. In GTM, create a new Custom HTML tag

3. Paste your schema code wrapped in <script type="application/ld+json"> tags

4. Set the tag to fire on the appropriate pages

5. Preview, test, and publish the GTM container

6. Verify with Google's Rich Results Test

For detailed guidance, How to add schema markup in Google Tag Manager: a step-by-step guide.

Note: Luxury Presence does not support GTM tag configuration — you're responsible for creating and maintaining the schema code.

How to verify schema is working

After schema has been added to your site — whether by our team, your SEO specialist, or through GTM — you'll want to confirm it's set up correctly.

1. Go to Google's Rich Results Test

2. Enter the URL of the page where schema was added

3. Click "Test URL"

If the schema is valid, you'll see which rich result types are detected. If there are errors or warnings, the tool will tell you what needs to be fixed.

Keep in mind that even after schema is validated, it can take days to weeks for Google to crawl the page and begin displaying rich results. Not all schema types are guaranteed to generate rich results.

FAQs

Will schema markup improve my search rankings? Schema doesn't directly improve rankings, but it can increase click-through rates by making your search results more visually rich — with stars, images, or business details. Higher click-through rates can indirectly support rankings over time.

Can adding schema incorrectly break my website? Schema added via Google Tag Manager won't affect how your site looks. Incorrect schema may trigger warnings in Google Search Console or prevent rich results from appearing — always verify using Google's Rich Results Test before publishing.

How long does it take for schema to appear in search results? It can take days to weeks after implementation for Google to crawl the page, recognize the schema, and display rich results. Not all schema types are guaranteed to show rich results.

What if I'm not technical enough to add schema myself? You have a few options: request our built-in page schema (Blog Details or Property Details) through our support team on any plan, work with your dedicated SEO specialist if your plan includes one, or hire an external developer to help with GTM implementation.