How to customize the sender and subject line of listing alert emails

  • Jul 16, 2026
  • Knowledge

Title
How to customize the sender and subject line of listing alert emails
URL Name
How-to-Customize-the-Sender-and-Subject-Line-of-Listing-Alerts
Answer

How to customize the sender and subject line of listing alert emails

How to personalize listing alert emails with a custom sender name, headshot, and subject line.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

Overview

From a saved search's alert settings, you can customize the sender and subject line of listing alert emails — so clients see your name and face instead of a generic sender.

How to customize listing alerts

  1. Navigate to the Presence® Platform.
  2. Find the saved search either:
    • Under Listings, then Save Searches, or
    • Under Contacts, open the lead's profile, then Save Searches
  3. Click the three-dot icon next to the saved search.
  4. Select Edit Alert Settings.
  5. Update any of the following:
    • Search name
    • Frequency
    • Subject line — enter a subject line that fits your voice, for example: "New listings in Brentwood," "Just listed — something you'll love," or "3 new homes in your price range this week"
    • Send Email As — select the agent from the dropdown. The system automatically pulls in that agent's name, headshot, and email address from their CMS profile
  6. Click Save.

FAQs

Where do I find the Send Email As setting?

Open the saved search under Listings → Save Searches, or from a lead's profile under Contacts → Save Searches, click the three-dot icon, and select Edit Alert Settings. See How to create a saved property search from a contact profile in AI CRM for full saved search instructions.

What information does the Send Email As field pull in automatically?

The selected agent's name, headshot, and email address are pulled automatically from their agent profile in the CMS. Make sure the agent's profile is complete and up to date for the correct information to appear. See How to add a new agent to your website.

Can I set a different sender for each client's saved search?

Yes. Send Email As is configured per saved search — you can assign different senders to different clients' searches.

My listing alert headshot or logo isn't showing up correctly — what should I do?

If a logo isn't appearing at all, it may be an SVG file format issue — see How to fix a broken or missing logo in Listing Alert emails for how to resolve it and where the related contact photo settings live.

Is this the same as changing which address my AI CRM emails send from?

No. This article covers the Send Email As setting on listing alert emails, which is set per saved search. Outbound AI CRM emails (sent through Actions) use a separate FROM address setting — see Why is my AI CRM email being sent from the wrong email address? if that's the issue you're running into.

How do I contact Luxury Presence support about listing alert emails?

If you run into an issue customizing the sender or subject line of listing alert emails that isn't covered here, you can contact our support team:

 

Introducing the Branded Mobile App

Your branded mobile app is your custom-branded, mobile-first app designed to streamline client collaboration, close deals faster, and elevate your real estate experience.

  • AI-Powered Collaboration – Keeps communication centralized with smart notes, chat-style interactions, and activity tracking.
  • Lead Capture & Retention – White-label users get unique lead generation tools that prevent client loss to competitors.
  • Market Insights & MLS Integration – Provides clients with hyper-local data and real-time property updates.

Need help? Live Chat is available 24/7*
To start a chat, log in to the Presence® Platform and click the gold message button in the bottom-right corner of your screen (*excluding major holidays).