How to Implement Google Ads Remarketing Tag via Google Tag Manager (GTM)

How to add a Google Ads Remarketing Tag to your website

How to implement a Google Ads Remarketing Tag using Google Tag Manager on your website.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

Overview

The recommended way to add a Google Ads Remarketing Tag to your website is through Google Tag Manager (GTM). This ensures the tag fires correctly across all pages, including the Home Search Tool.

Prefer Luxury Presence to handle this for you? Contact our support team with your GTM ID and Google Ads Remarketing Tag details and we'll review whether we can complete the implementation on your behalf:

• Live chat via the Presence® Platform (fastest)
• Email: support@luxurypresence.com (general) / billing@luxurypresence.com (billing)
• Phone: 310-955-1077, option 2 (Monday–Friday, 8:00 AM–8:00 PM ET)

---

Step 1: Create a Google Tag Manager account

1. Log in to your Google account and go to Google Tag Manager.
2. Click Create Account and fill in:
   • Account Name — a name for your account
   • Container Name — your website's domain
   • Target Platform — select Web
3. Click Create and accept the GTM Terms of Service.
4. Copy your GTM ID (format: GTM-XXXXXXX) and save it for later.

---

Step 2: Set up the Google Ads Remarketing Tag in GTM

Create the Conversion Linker tag:

1. In GTM, go to Tags and click New.
2. Name the tag Conversion Linker.
3. Under Tag Configuration, select Conversion Linker.
4. Under Triggering, select All Pages.
5. Click Save.

Create the Google Ads Remarketing tag:

1. Click New again and name the tag Google Ads Remarketing Tag.
2. Under Tag Configuration, select Google Ads → Google Ads Remarketing.
3. In the Conversion ID field, enter the number from your Google Ads tag — enter only the number, not the AW- prefix.
4. Under Triggering, select All Pages.
5. Click Save, then click Submit and Publish.

---

Step 3: Add your GTM ID to the Presence® Platform

1. Navigate to the Presence® Platform.
2. Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
3. In the white top navigation bar, click the three-dots icon next to the Edit button.
4. Select Site Settings from the dropdown.
5. Click Tracking IDs in the left-hand panel.
6. Locate the Google Tag Manager Tracking ID field and paste your GTM ID.
7. Press Enter or Tab to activate the ID — it will turn black when saved.
8. Click Save.

---

FAQs