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SEO best practices for your Presence® website

  • Mar 17, 2026
  • Knowledge

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SEO best practices for your Presence® website
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The-Ultimate-Guide-to-SEO-Strategies-That-Drive-Long-Term-Results
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SEO best practices for your Presence® website

Practical strategies to improve your search rankings, build local visibility, and generate sustainable organic traffic.

Overview

Search engine optimization is about building long-term visibility and consistent organic traffic. This article outlines the highest-impact SEO strategies you can apply to your Presence® website — from local signals and content creation to technical foundations and backlinks.

Note: Customers on an LP SEO plan have many of these optimizations handled as part of their service, including Google Business Profile setup and ongoing blog publishing. The strategies below are additional steps any customer can take to strengthen their results further.

Maintain consistent local signals

Set up and optimize your Google Business Profile

Your Google Business Profile is one of the most important local SEO assets you have. To maximize it:

  • Post regularly — Use the Posts feature to share updates, blog posts, and open house events. See [Google Business Profile Posts Guide] for instructions.
  • Collect Google reviews — Ask satisfied clients to leave reviews. Reviews build trust and credibility with both search engines and prospective clients.
  • Keep your NAP consistent — NAP stands for Name, Address, and Phone. Google values consistent NAP information across all platforms. Ensure your name, address, and phone number match exactly across your brokerage page, personal profiles (Google Business, Yelp, Bing Places), social media accounts, and directories (Realtor.com, Zillow, Trulia, Redfin).
  • Link your website consistently — Confirm your website URL is linked the same way across all profiles, directories, and social platforms.

Create localized content

The more specific and localized your content, the stronger your long-term search visibility becomes.

Write in-depth neighborhood guides

Comprehensive neighborhood guides are one of the highest-value SEO investments for real estate agents. Cover topics like lifestyle, things to do, local history, property types, architectural styles, and market trends for each of your focus areas.

In the Website Builder, add the Neighborhood Overview, Demographics & Employment, Schools, and Points of Interest & Commute elements to give visitors — and search engines — rich, structured neighborhood data.

Tip: Focus on helpful, user-centered content rather than hitting a specific word count. Engaging, genuinely useful content naturally performs better in search results.

Publish localized blog posts

Regular blog publishing builds topical authority over time. The most effective posts for real estate SEO:

  • Answer common questions — Publish posts that address what buyers and sellers in your market are actively searching for
  • Go deep on local topics — Cover related sub-topics thoroughly so Google sees your content as comprehensive on a given area or subject
  • Show expertise — Share insights and in-depth information that builds credibility with both users and search engines
  • Keep visitors engaged — Helpful, relevant content encourages visitors to stay longer and explore more pages, which are positive ranking signals

Optimize your single property websites

Individual property websites can contribute to your overall search visibility when optimized correctly. See [How to create a property website in Presence®] and [How to optimize property websites for SEO in Presence®] for guidance.

Technical SEO foundations

Optimize your page titles and meta descriptions

Title and description tags tell search engines — and searchers — what each page is about. Follow these character guidelines for best results:

  • Page titles — 45 to 60 characters
  • Meta descriptions — 145 to 160 characters

Add alt text to every image

Alt text describes images to search engines and to visitors using screen readers. Every image on your website should have descriptive alt text using natural, relevant keywords.

For instructions on adding and editing alt text in the Presence® Platform, see [How to add and edit alt text on images in Presence®].

Build authoritative backlinks

A backlink is a link from another website pointing to yours. Backlinks from reputable sources increase your Domain Authority (DA) or Domain Rating (DR) — a measure of your website's overall strength in search rankings. The higher your DA, the better your chances of ranking for competitive search terms.

How to build backlinks:

  • If your listings or agent profiles are mentioned on local news outlets, blogs, or other websites, reach out and ask the publisher to add a link back to your website
  • Specifically request a "do follow" link — this is the type that passes SEO value to your site
  • Local press coverage, community involvement, and market commentary pieces are natural opportunities to earn backlinks

FAQs

What is NAP and why does it matter for SEO?

NAP stands for Name, Address, and Phone number. Google uses NAP consistency as a trust signal for local search rankings. If your name, address, or phone number appears differently across your website, Google Business Profile, social media, and directories, it creates conflicting signals that can hurt your local visibility. Keep this information identical everywhere it appears.

How long does SEO take to show results?

SEO is a long-term investment — results typically build over months rather than weeks. Local signals, consistent content publishing, and technical optimizations compound over time. The earlier you build good foundations, the faster momentum builds.

What's the difference between Domain Authority and Domain Rating?

Domain Authority (DA) is a metric from Moz and Domain Rating (DR) is a metric from Ahrefs. Both measure the relative strength of your website's backlink profile — a higher score generally means better chances of ranking for competitive search terms. They're different tools measuring the same underlying concept.

Do I need to handle SEO myself if I'm on an LP SEO plan?

Customers on an LP SEO plan have core optimizations — including Google Business Profile management and blog publishing — handled as part of their service. The strategies in this article are additional steps you can layer on top to strengthen your results further. If you're unsure what's included in your plan, contact our support team.

Where can I get more SEO help?

For additional SEO guidance, explore the SEO section of the Luxury Presence Help Center. For questions about your specific website or SEO plan, contact our support team: