Understanding the Key Differences Between Follow Up Boss Integrations: Direct vs. Zapier

When integrating Follow Up Boss (FUB) with your Luxury Presence website, you have two main options: Direct Integration and Zapier Integration. Each serves different needs depending on your workflow, level of customization, and technical comfort.

Direct Integration (Using Your FUB API Key)

This is the fastest and simplest way to sync leads between your website and FUB.

• Setup:
  • Quick and easy. No technical expertise required—just copy your FUB API key into the Presence™ Platform.

• Visibility:
  • Once connected, the integration is clearly listed in your Presence™ Platform.
• Functionality:
  

  • Automatic lead sync from your website to FUB

  • Low maintenance and reliable

  • Works well for straightforward lead routing

• Limitations:
  

  • All leads receive the same tag

  • No ability to filter leads by form, page, or source

  • Custom tags and routing rules are not supported

• Best For:
  • Clients looking for a simple, out-of-the-box connection with minimal setup.

Zapier Integration

This route offers far more flexibility and customization, ideal for more complex workflows.

• Setup:
  • Requires setup across the Presence™ Platform, Zapier, and your CRM account. More technical, but highly customizable.
• Visibility:
  • Zapier integrations do not appear in the LP dashboard integrations page.
• Functionality:
  

  • Supports custom tags

  • Filter leads by form, page, or campaign

  • Build multi-step workflows

  • Works with almost any CRM that Zapier supports

  • Enables advanced lead routing based on your criteria

• Limitations:
  • May require a paid Zapier plan for premium features

  • More moving parts mean more potential points of failure

  • Debugging issues can take more time

• Best For:
  • Clients who need custom workflows, granular tagging, or are using a CRM not directly supported by Luxury Presence.

Which Should You Choose?

Need Help Deciding?

If you’re unsure which integration is best for you, reach out to your Customer Success Manager or contact our Support Team for guidance.