What's included in the Scale plan

Everything you need to grow your pipeline, automate lead nurture, and support a larger team — with retargeting ads, Social Media Management, and 1:1 success support included.

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Overview

The Scale plan is built for established agents and teams who are ready to invest in automated pipeline growth and expanded team infrastructure. It includes a professionally designed website, AI CRM, client engagement tools, hyperlocal content and SEO, paid advertising with retargeting on Google and Meta, AI lead nurture via SMS, done-for-you Social Media Management, and 1:1 success and support. Scale supports up to 10,000 contacts and up to 10 users.

Key benefits

• Get online fast with a professionally designed, SEO-ready real estate website
• Capture and convert leads with built-in lead capture features and IDX property search
• Manage up to 10,000 contacts with AI-powered organization, scoring, and smart actions
• Build your market reputation with weekly hyperlocal blog content and automated SEO pages
• Generate and retarget leads with listing ads, lead gen ads, and retargeting on Google and Meta
• Automate lead follow-up with AI lead nurture via SMS — up to 200 conversations/month
• Grow your social presence with done-for-you Social Media Management
• Deliver a branded client experience with collaborative search, CMAs, and homeowner reports
• Scale your team with support for up to 10 users and agent sub-domains
• Get dedicated guidance with 1:1 success and support

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What's included in Scale

Real estate website

• Professionally designed website
• MLS integration and IDX property search
• SEO-ready site architecture
• Content and site management tools
• Lead capture and conversion features

SEO and content

• Ongoing technical website optimization
• Weekly hyperlocal blog posts
• Automated SEO pages
• Google Business Profile management

Paid ads management

• Listing ads
• Lead generation ads
• Retargeting ads on Google and Meta
• Managed ad spend up to $5,000/month
• In-platform analytics
• Editing and approval workflow

Note: Ad spend is billed separately and goes directly to Google or Meta — it is not included in your plan fee.

Social Media Management

• Done-for-you content calendar
• On-brand social posts
• Editing and approval workflow

AI lead nurture

• Instant SMS response to incoming leads
• Lead qualification
• Live handoff to agent
• Up to 200 AI-managed conversations per month

AI CRM

• Up to 10,000 contacts
• Smart lists and auto-organization
• Contact research and data intelligence
• Lead scoring and signals
• Smart Actions
• CRM integrations

Listing alerts and homeowner reports

• Branded portal for clients
• Home equity tracking
• Local market activity feed
• Home value alerts
• Listing alerts

Team management

• Up to 10 users, each with their own agent sub-domain
• Additional agent seats available — each additional seat also includes a sub-domain

Client tools

• Collaborative search — home search, client comments, private listings, and activity feed
• CMA presentations — buyer and seller presentations with brand controls
• Luxury Presence Mobile App — client collaboration, listings, and platform connection

Onboarding and support

• Website onboarding and launch
• Uptime monitoring and ongoing security updates
• 24/7 chat and email support
• Phone support
• 1:1 success and support

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What's not included in Scale

The following features are available as add-ons or on higher-tier plans:

• Branded mobile app (white-labeled) — available as an add-on on all plans; included on All-In
• AI lead nurture above 200 conversations/month — All-In includes up to 500 conversations/month
• Managed ad spend above $5,000/month — All-In supports up to $10,000/month
• Premium SEO and AI search program — available on All-In only
• Dedicated SEO specialist — available on All-In only
• Up to 50,000 contacts — available on All-In only
• Up to 20 users — available on All-In only

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FAQs

What is the Scale plan best for?

The Scale plan is designed for established agents and teams who are ready to expand their reach with larger ad budgets, automated lead nurture via SMS, and done-for-you social media — while supporting a growing team of up to 10 users.

How many contacts and users does Scale include?

Scale includes up to 10,000 contacts in the AI CRM and supports up to 10 users.

How does AI lead nurture work on Scale?

The AI lead nurture feature automatically responds to incoming leads via SMS, qualifies them through conversation, and hands off live leads to the agent. Scale includes up to 200 AI-managed conversations per month.

Is Social Media Management included in Scale?

Yes. Social Media Management is fully included in the Scale plan at no additional cost, including a done-for-you content calendar, on-brand social posts, and an editing and approval workflow.

Is the advertising budget included in my plan fee?

No. Your plan covers the tools, management, and optimization for running ads. The actual ad spend goes directly to Google or Meta and is billed separately. The Scale plan supports managed ad budgets up to $5,000/month.

Can I add a branded mobile app to my Scale plan?

Yes. A white-labeled branded mobile app is available as a paid add-on on Scale. It is included by default on the All-In plan.

Can I upgrade from Scale to All-In?

Yes. You can upgrade to All-In at any time without restarting your annual term or paying an additional setup fee.

Who can I contact if I need help?

Reach the support team via live chat in the Presence® Platform (fastest), by email at support@luxurypresence.com, or by phone at 310-955-1077, option 2.