Why disabling forced registration can hurt your ad campaign performance

Nov 2, 2026
Knowledge

Title

Why disabling forced registration can hurt your ad campaign performance

URL Name

Impact-of-Disabling-Forced-Registration

Answer

Impact of Disabling Forced Registration on Lead Generation and Campaign Performance

Why disabling forced registration can hurt your ad campaign performance

What happens to lead volume and ad campaign performance when forced registration is turned off?

Overview

Forced registration prompts visitors to create an account before viewing listing details. This is a key source of lead data for your ad campaigns — disabling it typically reduces lead volume and weakens campaign performance.

How forced registration supports ad campaigns

When forced registration is enabled:

Captures lead data at the point of highest intent — visitors must provide contact information before accessing listing details
Reduces friction for repeat visitors — returning users stay signed in for 30 days while lead capture is still maintained
Fuels retargeting — lead data improves overall campaign performance

What happens when forced registration is disabled

Fewer leads — visitors can browse listings without sharing contact details, reducing conversions even if traffic increases
Weaker retargeting — without lead data, campaigns lose the audience signals needed to retarget effectively
Less email data — fewer contacts available for follow-up outreach

FAQs

Should I ever disable forced registration?

In most cases, keeping forced registration enabled produces better lead volume and campaign results. If you're considering disabling it, contact our support team first to discuss how it might affect your specific campaigns:

Live chat via the Presence® Platform (fastest)
Email: support@luxurypresence.com (general) / billing@luxurypresence.com (billing)
Phone: 310-955-1077, option 2 (Monday–Friday, 5:00 AM–5:00 PM PT)

How do I configure forced registration settings?

See How to require visitors to sign up after viewing a set number of listings for step-by-step instructions.

What's the difference between forced registration and the Forced Conversion Modal?

Forced registration applies specifically to the Home Search Tool and requires visitors to sign in before viewing listing details. The Forced Conversion Modal applies to non-home search pages, such as property detail pages or seller services pages. See How to require visitors to sign in before viewing a page on your website.