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Understanding opt-in language and privacy policy updates in Presence®

  • Apr 9, 2026
  • Knowledge

Title
Understanding opt-in language and privacy policy updates in Presence®
URL Name
Lead-Capture-Form-Opt-In-Compliance
Answer

Understanding opt-in language and privacy policy updates in Presence®

Why Luxury Presence updated the opt-in language on lead capture forms and what it means for your website.

Overview

Luxury Presence has updated the privacy policy language on lead capture forms across all client websites to provide clearer notice about how personal information is used for marketing purposes — and to ensure compliance with evolving privacy and marketing laws.

What changed

A new line has been added to privacy policies across all Luxury Presence websites:

"We do not 'sell' or share any personal information (as defined under applicable laws) for marketing or promotional purposes."

This language explicitly communicates to visitors how their information will and won't be used — a requirement that has become increasingly important under U.S. privacy regulations.

Why this matters

Regulatory bodies including the U.S. Federal Trade Commission have increased scrutiny around unsolicited robocalls and messaging. New registration requirements for Application-to-Person (A2P) telephone communications now require explicit, clear consent language in any form that may result in marketing communications.

Luxury Presence aligned all client websites with these requirements to protect both clients and their leads.

FAQs

Do I need to do anything to apply this update?

No. This update has been applied automatically to all Luxury Presence websites. No action is required on your part.

Can I customize or replace the privacy policy on my website?

Yes. You can replace the default privacy policy with your own fully customized version. Individual edits to the built-in policy are not supported. Contact our support team for guidance:

Where can I learn more about texting opt-in compliance?

See [Texting opt-in compliance: FAQs and best practices] for guidance on how opt-in requirements affect AI Lead Nurture and third-party texting tools.