Need help? Live Chat is available 24/7*
To start a chat, log in to the Presence™ Platform and click the gold message button in the bottom-right corner of your screen (*excluding major holidays).

How does the AI Social Specialist work in Presence®?

  • Apr 6, 2026
  • Knowledge

Title
How does the AI Social Specialist work in Presence®?
URL Name
How-Does-Social-Media-Marketing-Work-In-Presence
Answer

How does the AI Social Specialist work in Presence®?

How to set up, review, and approve your weekly social media campaigns in Presence®.

Overview

The AI Social Specialist automatically creates and posts branded social media content to your Facebook and Instagram accounts using your actual listings, market data, and brand voice. Each week, you receive a complete campaign — fully drafted and ready to review. You approve what goes live, request changes, or edit posts directly before anything is published.

Nothing is published without your explicit approval. If you don't review a campaign, nothing goes live.

Note: The AI Social Specialist is currently in beta. Some features described below are available at General Availability and may not yet be visible in your account.

Key benefits

  • Consistent presence without daily effort — 2–3 posts per week generated automatically from your listings and market data
  • Full approval control — Review, edit, or request new posts before anything is published
  • Branded from day one — Content is grounded in your Luxury Presence website, MLS listings, and existing social content from the start
  • Gets smarter over time — Edits and feedback train the system to better match your voice and style

Plan availability

The AI Social Specialist is included for customers on Brand, Scale, and Signature plans. An active Luxury Presence website and at least one connected social media account are required to use this feature.

How to get started

Getting started takes just a few minutes.

  1. Navigate to the Presence® Platform.
  2. In the left-hand menu, click Marketing to expand the submenu, then select Social Media.
  3. Select Turn On AI Social Specialist.
  4. Connect your Facebook Page and Instagram account by following the in-app setup flow.

Once your accounts are connected, your first campaign will be generated for review that same week.

What you need to connect:

  • A Facebook Page (required)
  • An Instagram Business or Creator account connected to your Facebook Page (optional)

Note: During beta, a maximum of one Facebook Page and one Instagram account can be connected per Luxury Presence account.

How to review and approve your weekly campaign

Each week you'll receive a campaign containing 2–3 drafted posts ready for your review.

Note: The exact number of posts per week may vary during beta.

For each post, you have three options:

Approve as-is

The post looks good and matches your brand. Click Approve and the post will be scheduled for publishing to your connected accounts. The system chooses the time of day to optimize engagement on your behalf.

Note: At General Availability, you can edit the date a post is scheduled for. During beta, scheduling is managed entirely by the system.

Edit and approve

The post is mostly right but needs minor adjustments. Edit the caption text, rearrange images, or add new images from your listing or device. Click Approve when you're satisfied and the edited version will be published.

Request a new post

The post isn't quite right. Click Request New Post to get a replacement generated — typically within about a minute. Review the new version and approve, edit, or request another.

What kinds of posts does the AI Social Specialist create?

At launch, the AI Social Specialist creates two types of content for Facebook feed, Instagram feed, and Instagram Stories:

Listing lifecycle posts — Covers your MLS listings from new to closed, including just listed, active, and just sold content.

Tips and education posts — Practical guidance for buyers and sellers, grounded in your local market.

Posts are image carousels of 1–8 images with a text caption and hashtags.

Planned for later in 2026:

  • Brand storytelling posts (what it's like to work with you)
  • Short-form video including Instagram Reels
  • Additional social networks beyond Facebook and Instagram

How the AI Social Specialist matches your voice

The AI Social Specialist starts with the most accurate sources of your brand: your MLS listings, your Luxury Presence website, and your existing social media content. From your first campaign, posts reflect your listings, market, and style.

During setup, you'll have a chance to review your brand profile — including writing style, visual identity, and preferred photos.

Every edit you make and every piece of feedback you provide trains the system to better match your voice. Over time, campaigns require less editing and more approvals.

Behind the scenes, Luxury Presence team members review all AI-generated posts before they reach you, ensuring content meets quality and brand standards before you ever see it.

Tips for getting the best results

  • Review your campaign promptly — Reviewing within a day or two of generation keeps your posting schedule consistent. Spending 5 minutes weekly is all it takes
  • Always give feedback — Edit posts that are close but not quite right, and request new versions when needed. Every interaction improves future campaigns
  • Connect both Facebook and Instagram — Posts publish to all connected accounts, so connecting both platforms maximizes your reach
  • Check post analytics — At General Availability, you can view likes, comments, and views per post directly in the Presence® Platform

FAQs

What social platforms does the AI Social Specialist support?

At launch, the AI Social Specialist supports Facebook and Instagram — including feed posts and Instagram Stories. Additional social networks are planned for later in 2026.

Do posts publish automatically?

No.  theAI Social Specialist will never publish a post without your explicit approval. If you don't review a campaign, nothing goes live. You can also pause campaigns temporarily if needed.

Can I control when my posts are published?

At General Availability, you can edit the date a post is scheduled for. The time of day is chosen by the system to optimize engagement on your behalf. During beta, post scheduling is managed entirely by the system.

What if I'm on vacation and can't review my campaign?

If you don't approve posts, they don't go live. You can approve multiple posts at once when you return, or pause campaigns temporarily while you're away.

What if I don't have many listings?

For agents with limited listing data, the AI Social Specialist starts with Tips and Education content grounded in your website and brand profile. As you add listings and provide feedback, campaigns become more tailored to your activity.

Can I submit my own content or create posts manually?

The AI Social Specialist is designed to handle content creation on your behalf — it is not a tool for creating and posting your own content. You can still post personal content, stories, and other posts manually on Facebook and Instagram at any time.

What if I don't like any of the generated posts?

Keep requesting new versions until you find one that works. Replacements are generated in about a minute. You're never required to approve something that doesn't feel right.

Does the AI Social Specialist work for teams?

Yes. When social accounts are connected, all agents and teams under the account are represented in the content. At launch, the feature does not support posting exclusively about specific agents or teams on a given connected account.