How to add custom scripts and tracking codes to your website

Nov 2, 2026
Knowledge

Title

How to add custom scripts and tracking codes to your website

URL Name

How-to-add-custom-scripts-and-tracking-codes-to-your-Presence-website

Answer

How to add custom scripts and tracking codes to your website

How to add JavaScript, tracking codes, and third-party scripts to your website using Global Scripts in Site Settings.

Important: This feature is only available on desktop. It is not accessible through the Luxury Presence Mobile App.

Overview

Add custom scripts — such as Google Analytics (GA4) tags, other tracking codes, or custom JavaScript — directly to your website through Site Settings → Global Scripts. Scripts can be added to the header, which corresponds to the <head> section of every page and loads before page content, or the footer, which loads after page content.

How to add a custom script

To add a custom script to your website, start here:

Navigate to the Presence® Platform.
Click Websites from the left-hand menu, then hover over the site you want to edit and select the pen icon.
In the white top navigation bar, click the three-dots icon next to the Edit button.
Select Site Settings from the dropdown.
Click Global Scripts in the left-hand panel.
Paste your script into the appropriate section. Both sections can hold more than one script — if you already have something there, paste your new script below the existing content rather than replacing it:
- Header — For scripts that need to load before page content, such as a Google Analytics (GA4) tag or Google Tag Manager container snippet
- Footer — For scripts that can load after page content (e.g., non-critical custom JavaScript)
Click Save.

Your custom script goes live on your website immediately after saving, alongside anything already in that section — existing scripts keep running unaffected.

FAQs

Which section should I use for a custom script — header or footer?

Follow the script provider's instructions. Most tracking codes (Google Analytics (GA4), Facebook Pixel, Google Tag Manager) go in the header, since it loads before page content — this is the same placement Google's own GA4 setup instructions describe as adding the tag immediately after the opening <head> element. Non-critical scripts or custom JavaScript that doesn't need to load immediately can go in the footer to improve page load performance.

Can I add tracking pixels this way instead of using Tracking IDs?

For common tracking tools like Google Analytics (GA4), Facebook Pixel, and Google Tag Manager, the dedicated Tracking IDs section in Site Settings is the recommended approach — it's simpler and purpose-built for those tools. See How to connect Google Analytics to your website and How to install a Facebook pixel on my website for setup steps with the Tracking IDs section.

Global Scripts is best for custom or less common scripts that don't have a dedicated field in Tracking IDs.

How do I install a Google Analytics (GA4) tracking code if I have the full script instead of just a Measurement ID?

Paste it into the Header section here — this is additive, so it adds your new tracking code alongside whatever is already in Global Scripts and won't remove or overwrite your existing Google Analytics tag or Tracking ID. See How to install a Google Analytics (GA4) tracking code on your website for the full walkthrough.

Who do I contact if a custom script isn't working correctly?

If a custom script or tracking code isn't working correctly, you can reach Luxury Presence support through any of the following:

Live chat via the Presence® Platform (fastest)
Email: support@luxurypresence.com (general) / billing@luxurypresence.com (billing)
Phone: 310-955-1077, option 2 (Monday–Friday, 5:00 AM–5:00 PM PT)

Can I add custom scripts to my website from the Luxury Presence Mobile App?

No. Adding custom scripts through Global Scripts in Site Settings is only available on desktop through the Presence® Platform. It is not accessible through the Luxury Presence Mobile App.