How the AI Advertising Specialist works in Presence®

How your automated ad campaigns are managed, optimized, and reported across Google and Meta.

Overview

The AI Advertising Specialist manages your digital ad campaigns in real time — shifting budget to top-performing channels, testing creative, and re-engaging past visitors — without requiring you to log into ad platforms or adjust settings manually.

Important: Retargeting campaigns across Google, YouTube, and Meta are available on All-In plans only. Leads Pro includes Google PPC (Search) only.

What it does

• Runs traffic-focused ad campaigns targeting buyers or sellers
• Automatically shifts budget toward top-performing ad sets, keywords, and channels
• Tests messaging and visuals based on real-world engagement
• Surfaces all optimizations in your Proof-of-Work Dashboard so you can see what actions the system has taken and why

How campaigns are structured (All-In plans)

For All-In clients, campaigns run in two phases:

Phase 1 — Traffic (first 4–8 weeks) Ads run on Google or Meta to build a baseline audience of website visitors.

Phase 2 — Retargeting (ongoing) Budget shifts toward users who visited your site but didn't convert — showing your ads across Google, YouTube, Gmail, Facebook, and Instagram.

Platforms by plan

FAQs

How is the AI Advertising Specialist different from running my own Google Ads?

The AI is purpose-built for real estate, using industry-specific insights and historical performance data. It actively manages your budget, tests messaging, and refines campaigns over time — without the manual effort of running and monitoring campaigns yourself.

How does the AI determine what's working?

The AI monitors clicks, conversions, engagement rates, and cost per lead in real time, automatically shifting budget toward what's performing best.

How much control do I have over my campaigns?

You choose your target audience — buyers or sellers — and can increase your monthly budget. From there, the AI determines the best channels and tactics based on performance data. Manual adjustments to strategy or channel mix are not currently available.

How quickly can I expect results?

Most clients see increased traffic and engagement within the first few weeks. Lead conversion timelines vary depending on your market, inventory, and client readiness.

Where do I see what the AI is doing?

All optimizations are reported in your Proof-of-Work Dashboard and your weekly (or bi-weekly) digest email. See [Understanding the Proof-of-Work Dashboard in Presence®] for more detail.